Changes in film distribution

The way that film has changed over the decades has changed massively since the origin of film. Distribution is the most important part of the film industry, where completed films are glorified and are able to engage with the audience. Back in the day, films were only distributed for cinema screens only but now can be screened theatrically, or for home release (such as DVD and Blu-ray and the now dissolved VHS) or broadcast on television. All of which weren't available when film distribtuion began.  Distribution of film is carefully considered when releasing a film for various reasons. Distributors will look to find out when other films are being released, and will look for a 'light' week where there's not many films on the screen, therefore more screen time and reviewing from critics. Distributors now try to release films on dates where there may be similar films being released. Films were marketed back in the 30s by purely billboards and 'word of mouth' which contrasts heavily to what happens currently. It was often cheaper to have double feature or 'double bill' showings where two films would be shown for the price of one. Film is now marketed quite heavily on the internet as viral marketing, because technology is taking over the world, and with youth of generation Z upcoming, this would be the most enticing way to attract audiences.